Feb 25, 2024

Measuring the impact of your copy

Explore key metrics and testing strategies with Persuva to refine your sales copy and measure its success.

Hey there, new Persuva user! 🌟

First off, welcome aboard! At Persuva, we've made it our mission to help businesses like yours craft captivating sales copy that resonates with your audience. Now, after creating that perfect copy, you might wonder, "How do I know if it's working?"

Great question! Even if we don't offer yet analytics directly, we believe in the power of measuring. This article will guide you on understanding the key metrics and how to gauge the success of your copy. So, let's dive in!

The Core Metrics to Watch

  1. CPC (Cost Per Click): This tells you how much you pay every time someone clicks on your ad. A lower CPC is usually better—it means you're paying less for each click. So if you use Persuva to make an ad copy and notice your CPC drops, that's a good sign! But remember, while CPC is about cost, it's not the only metric to consider.
  2. CTR (Click Through Rate): Imagine you have an advertisement online. CTR is the percentage of people who clicked on your ad after seeing it. A higher CTR usually indicates that your ad is appealing and relevant to viewers.
  3. CPM (Cost Per Thousand Impressions): This metric is about how much you're paying for every 1,000 people who see your ad. Unlike CPC, which is about clicks, CPM focuses on visibility. Lower CPM is generally better, meaning more eyes on your ads for less money. That’s usually a sign that the platform rewards you with lower cost due to the good engagement metrics post-action.
  4. CVR (Conversion Rate): Now, this is a big one! It measures the percentage of people who take a desired action (like making a purchase) after clicking on your ad. It's not just about the ad copy but also about how well the ad matches your landing page. Make sure they tell the same story.

The Power of Testing 🧪

While a well-crafted copy can indeed boost your revenue, for long-term success, testing is inevitable. Just like a chef tweaks a recipe to get the perfect taste, you should test different parts of your copy to find what resonates most with your audience.

Focus on Pain Points and Desires: By testing different angles of your copy that touch upon various pain points and desires, you can identify which messages connect the most with your audience.

For instance, if you're selling a digital marketing tool, one copy might highlight the pain of "wasting too much time on manual tasks," while another might showcase the desire of "scaling your business faster." By comparing how each performs, you can optimize your messaging.

How to Begin Your Testing Journey 🔍

  1. Start Small: Change one element at a time, be it a headline or a call-to-action, and compare results.
  2. Use A/B Testing: This involves having two versions of a copy and seeing which one performs better. Tools like Google Optimize can help with this.
  3. Analyze & Adapt: Based on the data, make adjustments. Remember, every audience is unique, so it's okay if what works for one business doesn’t work for another.

Conclusion 🌟

Crafting copy is an art, but ensuring it works effectively is a science. By measuring key metrics and continuously testing, you can refine your messages to connect deeply with your audience.

Remember, the road to perfection is paved with iterations.

So, keep experimenting, keep measuring, and keep growing.

Happy copywriting with Persuva! 😊